Just before Christmas, the lucky Fash Ed got to spend a day in Rome with Gucci designer, Frida Giannini. The resulting feature is in the new issue of POP which is out now. As we looked through the shoot this morning, we thought there was something very AW12 about the look of this collection, like it skipped over SS12's pretty pastel girliness and instead acts as a precursor to the dark, gothic elements which were so strong in Milan.
And the interview, though I may be biased, is a must-read insight into Frida's ability to combine the archives at her fingertips with the commercial edge for now.
All images from POP SS12 edition