LONDON FASHION WEEK: BETWEEN THE SEAMS WITH MERCEDES-BENZ

Posted by Melanie Rickey, Fashion Editor at Large

Mercedes-Benz is one of the official sponsors of London Fashion week, and as such convey many of the major editors, buyers models and celebrities around the city from show to show in fabulous cars. In that capacity they make fashion week do-able, and we love them for it. Mercedes-Benz also have a fashion website created especially to share the stories of all the people they work with in London, me amongst them, over the five days of the shows. In my case, I literally share my stories from this blog, so most of the London Fashion Week previews published here are over on voicesoffashion.co.uk too.  My  favourite aspect of the experience over on Voices of Fashion are the slick videos; one for each day of the shows. We get to find out a day in the life of a fashion buyer, thanks to the amazing Ruth Chapman, owner of Matches - sheesh - and I thought we journalists had it hard. Not to mention the HILARIOUS films by my friend Brix Smith Start with her little black leggy pug, Gladys. I have been laughing out loud at the video of Brix taking the dogs for their fashion week outfits at Mulberry.

The first film is funny and cute. The second one is super-informative. I'm in the second one for about five seconds btw, though I'm not sure I made much sense, though. I'll leave you with these, and get back to creating our summaries of fashion week, the models of the week is done (see below), to the most popular music played and of course what is trending..

Gladys In The Hood

Day Four of Fashion Week, including Tony Berardi, Christopher Kane, Matches, me, Brix and Tim Blanks

WELCOME TO LFW AW12

Posted by Bethan Holt, Fashion Junior at Large

Yesterday we enjoyed at gentle introduction to the AW12 shows and got to know our lovely driver José who has been conjured up for us by the lovely people at Mercedes- Benz. He'll be helping us dash between as many shows as possible. On Saturday the fun really starts; we wouldn't want you to miss out so, just like last season, you can watch loads of the shows on a live stream, just by clicking 'play' on the video below- click here to plan your viewing. Of course, we'll be keeping you updated with all the latest fashion week news here and on our twitters- @fashedatlarge and @BethanHolt. Have a fabulous fashion week!

HIGHLIGHTS FROM LONDON'S BEST FASHION DAY: TUESDAY (ok, I'm in it too)

Posted by Fashion Editor at Large

Thanks to Mercedez and Matchesq for making these edited highlights possible.

LFW AW11: DONE! THANKS MERCEDES!

Posted by Fashion Junior at Large

So, that's over with for another season. Over the past five days, the Fashion Editor at Large and I have been to 40 different shows and presentations scattered all over London town, whilst also finding time to blog, network, and in the case of the Fash Ed, carry out a live Q&A session in Topshop with the brilliant David Koma.

None of this would have been possible (or at least, it would have been a darn sight more difficult!) if it wasn't for the wonderful people at Mercedes-Benz, who supplied our transport for the week, along with our lovely driver Nick (he rules!)

He got us to every show, and didn't offer a word of complaint as highly strung fashion girls piled in and out of the backseat, which steadily filled up with press releases, goody bags and hastily-eaten lunches!

Having this magical form of transportation allowed us to do so much more...

Here's the Fash Ed doing her thing:

Tweeting all the latest news on the move:

And even being interviewed in the back of our car:



So that's another fashion week officially in the bag: Mercedes, we couldn't have done it without you!

Images: Copyright FEAL

FASHION JUNIOR'S LFW ROUND-UP

Posted by Fashion Junior at Large

TRENDS TASTER:

 The conspicuous zip...

 

Burberry Prorsum

Bryce Aime

Anything sheeny, shiny and metallic...

 

Aquascutum

 

Matthew Williamson

The shearling jacket...

Julien Macdonald

Burberry Prorsum

FASHION WEEK FUEL:

Fashion week sponsors, Mercedes Benz, put these much appreciated hampers in the boot of their cars. I think everybody had one too many jelly babies. Thank god also for the coffee carts and the Topshop Hot Choc Stop in the courtyard at Somerset House.

FASHION EXTREMEISTS:

These two were causing quite the reaction all over town. Who are they? What do they do? I'm desperate to know!

COOLEST INVITATION:

Ashish's paper boat was my favourite.

MOST CONTROVERSIAL COLLECTION:

 

Fashion Editor at Large loved Meadham Kirchhoff's AW10 collection for its brave rawness. Others were not so keen.

BEAUTY TRENDS:

Firstly buns - every other person was rocking one. This was my effort.

Secondly red hair. At one show I counted 10 redheads in my immediate vicinity. Is Florence Welch to blame?

SECRETS OF THE FASHION WEEK VENUES:

Underneath all the gloss this week I saw flashes of London's history. Down in the under-belly of Somerset House - in the passages which host the Fashion East show - are graves. In the deeds of the building this area is referred to as 'The Dead House'. Creepy!

Vauxhall Fashion Scout moved to the Freemason's Hall this season, and the girls who write the VFS blog spotted this. On first impressions it's a painting of King Edward VII, but look at it in a different light and a second face appears.

LIFE SAVING PRODUCTS:

Fashion Editor at Large and I both use Lucas' Pawpaw Ointment, and it was a lifesaver in this week's icy weather. Forget 8 Hour Cream, this is the new cult product that should be in your handbag.

Pic Credits: Chris Moore / catwalking.com, thefashionscout.com