PRESS PLAY FOR PRADA

Posted by Fashion Junior at Large (Bethan Holt)

So here I am, posting for the first time as Fashion Junior, and who better than Prada to ease us into back into the fashion mojo after a long Summer break. The brand is still riding high on the massive fashionista love-in sparked by the genius concoction of stripes, baroque motifs and bananas in the SS11 collection. The video released yesterday to showcase their AW11/12 campaign does little to abate our crush on Miuccia's quirky aesthetic. This is just a quick post as I'm still getting to grips with the whole having my own desk/ first day at work thing. So on this balmy afternoon in London I leave you with Steven Meisel's depiction of Miuccia's exotic skins and phosphorescent frocks as modelled by the ethereal Kelly Mittendorf, Frida Gustavsson, Ondria Hardin and Antonia Wesseloh. I don't know about you but the haunting soundtrack (which despite extensive research and calls to the Prada Press Office, is still unidentified, making it all the more eerie) gives me goosebumps.

Film courtesy of Prada

STEVEN MEISEL 4 PRADA

Posted by Fashion Editor at Large

Ondria Hardin from North Carolina, Kelly Mittendorf from Arizona, 17 and 18 year old Swede Frida Gustavsson make kooky look beautiful for Prada AW11, thanks to Steven and Mrs P.

It is not often I can lay claim to actually enjoying reading a press release, but  Prada have a convincing way with even the most purple prose.

"This campaign exemplifies an anything goes attitude to fashion maximalism, but is delivered with a unique sense of grace and casualness, where cherry-red heels, coral kid gloves, and the orange glint of a mermaid scale dress blend with natural ease and precision."

On the green sofa we have Antonia Wesseloh, a 16 year old from Hamburg with a touch of the Freja Beha about her, and Kelly Mittendorf. This was Mittendorf's first ever modelling job.

"The delicate sensuality expressed by the fresh-faced models is at odds with the sophisticated fashion on display: trompe l’oeil boots in grownup velvet masquerade as girlish knee-highs, oversized coquettish lapels are paneled in fur and python bags are cradled like cute teddy bears. It’s a dressing room of contemporary desire disguised as a playroom of childhood dreams."

Photos: courtesy of Prada