Posted by Fashion Editor at Large

In the run up to my getting the hell out of London, I missed quite possibly the best pre-collction lookbook of the Resort 12 season, by Henry Holland. Ok, so its not quite a look-on-look display, and you don't feel you get the measure or feel of the collection but damn if its not the most perfect expression of the House of Holland brand possible. Fashion Film viewed via the Internet is shaping up to be the best way forward for young brands to express themselves. As evidenced by the beyond sexy British model Eliza Cummins (who really can dance)working it to Neneh Cherry's Buffalo Stance (I like, know every word)in the style of the Groove Is In the Heart video by Dee-lite, this House of Holland lookbook is my favourite bit of fashion fluff right now.

PRE COLLECTION SS12 from House of Holland on Vimeo.