Yes you read right, we have identified a season defying trend quite simply called "blogger". Gone are the days when just having a blog was trendy enough, now it's all about getting the look of a blogger. That is, piled high with as many designer pieces- preferably borrowed from the catwalk collection- as is physically possible. Where once, one stand-out item would have done, it's now time to adopt the mantra, 'Why wear one, when you can wear five?'. Where a few years ago Kate, Sienna et al made it fashionable to look like you hadn't actually tried too hard, that you'd sort of just thrown on skinny jeans and ballet shoes and made them look stylish, now it's all about being high maintenance, blatant and unashamedly fashion mad.
|Susie Bubble with her clashing patterns and cute accessories (image from style.com by Tommy Ton)|
|Bryanboy with brilliant trousers, shoes, clutch, sunglasses (image from www.bryanboy.com)|
CASE IN POINT #1: River Island's Blogger trend for AW12
River Island held their press day last week. At these events, we're told what the store will be doing for coming season. Alongside the big, to-be-expected trends inspired by the catwalk shows (e.g. Baroque and Futuristic Goth) was another called, quite simply "Blogger". The press release describes this look as 'organised chaos' and 'freestyle'. The words 'exaggerated', 'fun' and 'clashing' all feature- 'it's disorganised but carefully put together'
|Pile it on was the message at River Island|
|Of course, these boots must be worn with above cap if you're to work the blogger trend in the right way|
CASE IN POINT #2: Vogue loves bloggers
When one of the world's most authoritative fashion magazines commissions a shoot on a trend, we know it's important.
|I am a camera... from British Vogue, February 2012 (image from thebostonbazaar.wordpress.com)|
|British Vogue's February issue (image from thelicenciate.com)|
|(image from thebostonbazaar.wordpress.com)|
|ADR works her version of 'blogger' (image from guardian.co.uk)|
|Some of the items which will form the collection (image from telegraph.co.uk)|
|Anna models her designs (image from telegraph.co.uk)|