It may be cold outside but there's nothing like a ice cream sweet new Louis Vuitton advert to brighten the day. After the merry-go-round setting of the SS12 show, the location for the ad campaign had to be equally evocative of innocent, childish fun times. And where better to go after a fairground visit than for a knickerbockerglory... And so Steven Meisel and Marc Jacobs chose an ice cream parlour as the setting for the campaign which only strengthens the message we got from the show- that is, you can't get too saccharine for Spring this year. The sweeter and prettier the better.
Image from fashiongonerogue.com
The models, a blonde and a brunette, are Daria Strokous and Kati Nescher. Both walked in the show back in October.Jacobs told WWD 'It is all very soft and very sweet, yet at the same time very bold and very graphic'. That boldness surely comes from the absolute commitment to sweetness which this collection, and these ads, show. There is also a lot of humour too, from the models' playful poses to the desserts waiting to be eaten. But there is still structure coming from those signature boxy jackets and, of course, the accessories. Oh Marc, you're clever!
Backstage at LV SS12 (Image from lloyd-evans.com)
Today's advent choice is a direct consequence of waking up to these images. I've always hankered after a Pashley bicycle and the Vuitton ads bring that wish back to the front of my mind. Apart from one of those Speedy or Lockit bags, a pink Pashley Poppy is possibly the perfect accompaniment to a Vuitton-like SS12 outfit. I say 'like' because I can guarantee that for those of us who can't quite buy into Marc's vision directly, there will be a wealth of choice on the high street for making your own version pastel-y loveliness. The Pashley will take you from fairground to ice cream parlour very nicely, without ruining the fantasy.
Louis Vuitton sent us these pictures showing some of the latest celebrities showing off their SS12 Vuitton. Although the dresses look beautiful, in a real life setting so much of that sorbet sugariness is taken away that these pieces take on a whole new vibe in my eyes. So basically, you can wear your LV SS12 on a Pashley in the sunshine, ice cream in hand. Or contrast its the lightness with a night time film premiere/ party- the choice is yours...
The ever elegant Cate Blanchett
The ever sweet Elle Fanning
Olivia Wilde (images courtesy of Louis Vuitton)
Today's quote and video come from the most sugarly sweet character there ever was...
