Posted by Bethan Holt, Fashion Junior at Large

The entire British Fashion industry fled London for Oxfordshire this morning to celebrate (a.k.a get first dibs on the best bargains) at the opening of this year's British Designers Collective at Bicester Village-the super luxe shopping outlet not so far from the Big Smoke.

Alexa Chung was on hand get proceedings underway alongside many of the designers whose wares will be available in The Great Hall for the next couple of months. Of course, Bicester provides many more opportunities for credit card flexing apart from the BDC. So, plenty of tweeters were also getting in on the Celine, Marni and Prada action while they were there. We've found some of the best pictures posted on Twitter from the event...

Alexa Chung in her Bella Freud jumper (from @BFC)

Alexa outside the BDC store with Harold Tilman (Chairman of the BFC) and Desiree Bollier (CEO of Bicester' owner Value Retail Management) 

Alexa with some of the designers taking part in the BDC, including Pauric Sweeney, Justin Thornton of Preen and Bella Freud.

Inside The Great Hall which is housing the collective (from @ELLEUK)

Jonathan Saunders Bird Print (from @BFC)

The goodie bag (from @BFC)

Mawi jewellery at BDC (from @fashionnewsed)
And the Celine, of course...

Denim dress judged by @LauraCraik to be the best thing going in the Celine outlet, down from £770 to £330

And the bags, for those wanting to flaunt their Celine-ness in the most un-Philo like way (via @LauraCraik)