CAN VOGUE TURN THE TIDE ON THE CULTURE OF "THINNESS"?

Posted by Bethan Holt, Fashion Junior at Large

We, world, are messed up; on the one hand, one in four adults in the UK is obese with that figure projected to double in the next 20 years. On the other, there is a widespread obsession with 'thinness', which is almost always blamed on the fashion industry. But, do nine year-olds read Vogue? No, they watch TV, and use the Internet.

On the Daily Mail website today, a quick count down the infamous sidebar-of-shame shows 24 different stories which refer in some way to a female celebrity's body, whether she is 'showing off her tiny tummy' or 'heading to the gym after her fast food slip up'. Vogue has a circulation of around 200,000 while the Daily Mail has 52 million unique visitors each month. Nobody has boycotted the Daily Mail or Heat magazine yet, so all of us who check the site or the read the magazine, even as a guilty pleasure, are feeding the monster.

A Kardashian hits the gym today to work off the burger she ate yesterday. 

The Daily Mail today uses this picture as confirmation of Drew Barrymore's pregnancy. WHAT?

Vogue, Elle or Grazia would never be able to write a story along the "look at her cellulite", "ooh she is thin" lines;  they would be villified. So how does the Daily Mail get away with it?  The readership is complicit.  However, judging by a triumvirate of comments coming from Camp Vogue this week the power players of fashion are sick of the culture of thinness in the media and are fighting back, and to my mind winning.

On Monday, Vogue's new Fashion Editor Fran Burns told Business of Fashion," I never want to make women look ugly or depressing or too thin or miserable. None of those things."  Also on Monday, Vogue Italia editor Franca Sozzani told Harvard University "We will do our best, but it will be impossible to fight this widespread idea of thinness all by ourselves". In an interview which she gave to The Guardian this weekend, British Vogue editor Alexandra Shulman explained the thinness problem (which she has tried to address in the past by writing to the world's biggest designers) in this way-

'I find it very frustrating and I don't know quite where it comes from, but I think if I had to absolutely nail it, [it's] probably the designers, because they're the ones who are cutting the clothes so small. And if the girl can't fit into the clothes, then they won't get booked. So then you've got the model agent saying: 'You've got to lose weight.' And then, when it comes down the wire, the photographers – and to some extent the fashion editors – want to use the girls that they think are the cool girls, and the cool girls are the ones who have got to be working with the designers, so it kind of feeds itself'

I'd like to give high fashion magazines a break when it comes to this problem- they do seem to have a done a lot to address issues in the industry over the past few years. But it's hard, when on one side they are duty bound to use healthy but slim models for their pages, yet when it comes to actual celebrities their standards slip. They need girls like of of the moment, 'cool girls' like Alexa Chung on their pages, but if she were just a model they probably would not hire her because she is too thin. It is a catch 22.

Barely a week goes by when images of her wearing exactly the kind of fashion Vogue needs to feature are beamed around the world. Alexa in a Chris Kane dress or J.W Anderson paisley PJs are gold dust for British fashion. Alexa has become scarily thin of late yet she is still in Vogue and nobody dares mention it. There's a lot of skirting round the issue, like interviews which mention her playing with her food and sort of forgetting to eat it.

I think it IS terrifying that Alexa is the girl every fashion obsessed teen and twenty-something wants to be, but also that someone isn't making sure she's being looked after. We have to separate the fashion from the girl.

I hope people remember Alexa is not just a clothes horse (image from www.glamourmagazine.co.uk)

If you have an eating disorder, then you ARE ugly, depressed and miserable. And I know, because I had anorexia for four years when I was a young teenager. I'm no psychiatrist but I would hazard a guess that my problem, and that of hundreds of thousands of others, is not really rooted in fashion magazines but in our relationships, genetics and personalities. In fact, I'd be quite offended if someone had tried to explain away my problem with a prescription of fashion cold turkey. As Hadley Freeman said in her brilliant column on this subject last year, 'eating disorders have existed for hundreds of years, predating, amazingly, Kate Moss'.

Maybe designers need to use a bit more fabric so that they can make their sample sizes more realistic. But that's not going to un-fuck-up a world where a normal sized person thinks they're fat or where it's fine to say 'oh my god, you're looking so skinny' but unheard of to tell an obese person that they're doing themselves no favours. I am really happy that Vogue is taking up this issue, but I hope that everyone else doesn't think it's just Vogue's battle to fight. It's really patronising to those suffering with eating disorders to tell them that their life threatening, debilitating illness has been brought on by them looking at some pictures of thin people in nice clothes.

ARE PLUS SIZE MODELS BAD FOR OUR SELF-ESTEEM?!

Posted by Fashion Junior at Large

Just when we thought we might finally get some respite from the great weight debate...

Porenza schouler AW10

These are just a small selection of the size related stories I've spotted over the past couple of weeks:

Marc Jacobs insists he didn't use 'curvier' models in his AW10 show as a means to comment on the industry's ultra-skinny fixation: 'It wasn't a statement on age, and it wasn't a statement about body shape'. (WWD)

Michael Kors vows not to employ models under the age of 16, Natalia Vodianova admits to developing anorexia after the birth of her child, and Anna Wintour calls on designers to reverse the 'tyranny of sample sizes that barely fit a 13-year-old on the edge of puberty' (The Cut)

Twiggy claims all she ever wanted was 'A fairy godmother to make me look like Marilyn Monroe. I had no boobs, no hips, and I wanted them desperately' (AP)

Debenhams introduces size 16 mannequins in a bid to be more representative of the average woman (Belfast Telegraph)

Precious star Gabourey Sidibe is snubbed by Vogue insider: 'She's a joke in the fashion community. What she wore on the red carpet at the Academy Awards wasn't a dress, it was a tent' (NY Daily News)

 You may even have seen French ELLE's plus size spread featuring the lovely Tara Lynn:

The question is how do you feel about it? New research from Arizona State University suggests that images featuring 'normal sized' women (whatever that really means) can actually make us feel worse about ourselves. The study divided women into three groups based on their Body Mass Index - underweight (below 18.5), normal (18.5 - 25), and overweight (25-30). The participants were then asked to evaluate their feelings whilst looking at adverts featuring models who ranged from very thin to very heavy. 

The women classified as overweight were unhappy whether they were looking at tiny models or heavier ones, feeling uncomfortably similar to the latter and upsettingly distant from the former. In contrast the underweight participants were (smugly) comfortable whatever image they were viewing.

More surprising perhaps were the results from the group with normal BMIs. These participants were consumed with anxiety when faced with the larger models, imagining themselves to be much more similar to these women than they were in reality. For some reason we feel better about ourselves looking at unfathomably thin models! (Perhaps it's down to a classic case of numbness through over-exposure. Like when an English character pops up in an American film and for some reason they sound foreign). This is a thought that has been plaguing me for a while now. For years we imagined that if only editors would agree to feature more realistically sized models we would all feel a whole lot better about ourselves. Now our wish has finally been granted, only to leave us just as dissatisfied as before.

Whilst I fully agree that the fashion industry should shoulder some responsibility (in my opinion the model at the top of this post is painfully ill-looking and was probably an irresponsible hire) it irks me when people (my mother included) try to position it as a big bad machine sucking up perfectly ordinary happy girls and spitting them back out as anorexics. Anorexia is a vicious, all consuming, life ruining mental disorder. Friends of mine who are sufferers have much greater demons at work in their minds than simply the desire to look like waif-era Kate Moss. There will always be people thinner and more beautiful, but if we can cultivate better self-esteem and a foundation of worth based on intelligence, independence and morals we should be able to view magazines as, in the words of Karl Lagerfeld, 'dreams and illusions'. 

Maybe it's ok that magazines don't reflect reality. They represent escapism and perfection which serve to energise and inspire readers - hopefully in a positive way.

Pic credits: Catwalking.com, fashionfoiegras.com