Posted by Melanie Rickey, Fashion Editor at Large

At this time of year fashion media people start mobilising towards attending fashion shows. The real die-hards will already be on the road in Milan and Florence at the mens shows, and are about to head to the Paris mens shows followed by the Haute Couture and pre-fall. They will soon be speaking incomprehensible fashion. At FEAL we'll be keeping a close eye on these shows while bringing you all that is exciting, new, interesting and thought-provoking in fashion now.

To kick off our coverage of the Spring/Summer 2012 collections I want to start with our old NEWGEN gang members Edward Meadham and Ben Kirchhoff of Meadham Kirchhoff who are deservedly and swiftly gaining a cult following. I've been following their work since pretty much the beginning of their careers. Their S/S '12 collection of hyper femininity was a social and fashion media triumph which disseminated through the Web and found a home in the hearts of disaffected teenagers and Riot Grrls of the old and new school around the world.

The Riot Grrrl manifesto 

Theres a lot of women and girls out there who don't buy into the idea of what a modern woman is supposed to be according to the fashion and mainstream media. With their work Ed and Ben give those woman a connection to catwalk fashion they would not otherwise get. By signposting their way to Courtney Love, Tavi Gevinson the Riot Girl manifesto and the Japanese Lolita subculture, MK are giving disaffected alt. fashion lovers a home.

                                               Meadham Kirchhoff SS/12 ( images:

"Its a celebration of girls. Of the ridiculous artifice and expectation of female beauty. A celebration and disgust of it. So yeah...the normal." - Ed Meadham

Since airing this collection last September the designers have been picked up by the London office of New York based marketing company Black Frame whose other fashion clients are Rodarte and Visionaire. Currently the designers are simultaneously creating both their Autumn/Winter 2012 collection and the next edition of "A Magazine Curated by ".  I'm looking forward to both; especially as one of my best friends Brix will be in their magazine.

A "Lolita" girl in Tokyo wearing the brand Angelic Pretty 

The Angelic Pretty Dolls.

Meadham Kirchhoff have been considered a bit like Marmite in the fashion media up to now; but 2012 will be their year to go global as they now connect to their fans and therefore to their marketplace.  Not long ago an A-list editor said to me in an exasperated tone "I can't understand why you like Meadham Kirchhoff". Now they feature prominently in her magazine's editorials. That says it all.

There is much to appreciate with the work of Ben and Ed this season, both intellectually and fashion wise.  But don't look too far beyond the cupcake platforms and Hello Kitty inspired knits. They are too brilliant not to be enjoyed.

Meadham Kirchhoff Spring/Summer 2012 shoes by Nicholas Kirkwood. Whats not to love?

I do want to share the fabulously incongruous first drop of their S/S 2012 collection with you though. Interestingly, rather than commence the season by displaying their luxurious high-end pieces (with their equally luxurious prices), have smartly realised (as has Topshop who tapped them for two previous collaborations) that MK's fan base is not your average high ticket fashion consumer lady. She is definitely more punk rock than glossy fashion maven. Hence Meadham Kirchhoff fans will appreciate a hyper sweet T-Shirt perhaps especially if they have to scrape their pennies together to buy one. Anyway, here they are. Which one do you want? I adore the "Love is Revenge" T-Shirt. (P.S I've just checked and they are already selling out fast, especially in smaller sizes)