Posted by Melanie Rickey, Fashion Editor at Large

While the other brands within the Arcadia group sink further into obscurity (400+ stores closing in next two years and lack of personality driving them), thank God the brilliant creatives at Topshop (and Topman) work it to maintain their pole position as the coolest fashionistas on the British and international high street. 

There's no denying Topshop is an exciting and innovative fashion brand. Yesterday while other stores are sea of sale signs and packed rails, its Oxford Circus (London) store was a palace of pretty pastels and streety sportswear. Their plans to celebrate Topshop's 10 years of NEWGEN support gave me a thrill when I heard them - ten years worth of amazing collaborations, revisited in special luxe T-shirt collection. Yes please!

Last Autumn TopShop brought Kate Phelan in as Creative Director of Topshop from her senior position at British Vogue. I wanted to share her advertising images from the new Spring collection. The photographs by Josh Olins, and Kate's studied (colour) and beautifully insouciant (black & white) styling are a perfect introduction to the new season.  

This model looks like the younger sister of 30-something Belgian model Anouck Lepere

This jacket is on my shopping list 

My summer look 

Jacket + silver mini rucksack please!

I'll be pulling together a look like this asap

Topshop Spring/Summer 2012

Stylist, Kate Phelan
Photographer, Josh Olins - CLM
Hair, Sam McKnight- Premier
Makeup, Hannah Murray - JW
Manicure, Jenny Longworth- CLM
Production, CLM